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Privacy Policy

Last updated: September 24, 2026

Northern Elite Coatings ("Northern Elite Coatings," "we," "us," or "our") is a trade name of Paul Owen, a sole proprietorship operating from London, Ontario, Canada. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, request a quote, contact us, or communicate with us by phone, email, or text message (SMS).

We are committed to protecting your privacy in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable to text messaging communications sent through our provider, Canada's Anti-Spam Legislation (CASL).

1. Information We Collect

We collect personal information you provide directly to us, including:

  • Contact information: name, phone number, email address, and service address.
  • Project details: information and photos you submit about your service or quote request.
  • Communications: the content of messages you send us by phone, text (SMS), email, or web form.
  • Technical information: IP address, browser type, and general usage data collected automatically through cookies and analytics tools when you use our website.

2. How We Use Your Information

We use the personal information we collect to:

  • Respond to quote requests and provide estimates for our services;
  • Schedule, perform, and follow up on services you request;
  • Return missed calls by text message ("missed call text-back") so you can reach us more easily;
  • Send transactional messages related to a request you've made, such as quote confirmations or appointment updates;
  • With your separate, express consent, send marketing text messages such as review requests or promotional offers (see Section 4);
  • Improve our website and services; and
  • Comply with legal obligations.

3. SMS / Text Messaging Program

Northern Elite Coatings uses a text-messaging platform (powered by Twilio) to communicate with customers. There are two categories of text messages we may send, and they are governed differently:

  • Transactional / conversational messages — for example, a missed-call text-back after you call us, or a confirmation after you submit our quote form. These messages are sent in direct response to an action you took and relate only to that request. No separate opt-in checkbox is required for these under Canadian law because they are conversational responses you initiated, but you may reply STOP at any time to end them.
  • Marketing messages — for example, review requests or promotional messages sent to past customers. These require your prior express consent, which we collect through a dedicated Marketing Text Consent form. We do not add phone numbers submitted through our quote/contact form to any marketing text list without this separate consent.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information you provide, including phone numbers, opt-in status, and consent timestamps, is used solely to provide our services and, where consented to, our marketing text program. All other categories excluded, such as text messaging originator opt-in data and consent, will not be shared with any third parties.

Message and data rates may apply. Message frequency varies. You can opt out of any text program at any time by replying STOP, and you can get help by replying HELP or by contacting us directly.

4. Your Consent and Choices

  • You may decline to provide personal information, though this may limit our ability to respond to your request.
  • You may withdraw consent to marketing text messages at any time by replying STOP to any message, or by contacting us at info@northernelitecoatings.com.
  • You may request access to, correction of, or deletion of the personal information we hold about you by contacting us using the information in Section 7.

5. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, and unauthorized access, use, or disclosure. Photos and form submissions are transmitted and stored securely through our website hosting and form providers.

6. Third-Party Service Providers

We use trusted third-party service providers to operate our business, including website hosting and form processing (Netlify) and text/voice messaging (Twilio). These providers process information on our behalf under their own privacy and security obligations and are not permitted to use your information for their own marketing purposes.

7. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
Northern Elite Coatings (Paul Owen, Sole Proprietorship)
3296 Casson Way, London, ON N6L 0A3
(226) 919-6851
info@northernelitecoatings.com

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.